Activision Blizzard leads the gaming industry
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Filed under: Analysis / Opinion, Blizzard, News items

Within the last week, articles on a couple different websites has given us a little look at how much of a juggernaut Activision Blizzard really is on the gaming front.
The first comes from VentureBeat. Not directly about Activision Blizzard, that scoop talks a little about the current state of PC gaming. VentureBeat mentions that The NPD Group, a market researching group, has said that online gaming subscriptions generate around $1 billion per year with World of Warcraft leading the pack. I wouldn’t use that as proof of PC gaming still going strong as VentureBeat does, but rather that the PC gaming community has shifted toward subscription based multiplayer experiences with consoles taking by one player experiences, for the most part. You can probably thank piracy for that. That bit is a topic for another date, though.
Our other bit comes from Gaming Today on Filefront. that one is quite directly about Activision Blizzard, mentioning that they’ve become the number one game publisher around with a net earning of by $2.9 billion. That’s a lot of money! Again according to The NPD Group, Activision dominated both the console and handheld markets. amoung the Guitar Hero series still going strong and the upcoming release of Wrath of the Lich King, it won’t be much of a surprise to anybody whether Activision Blizzard comes out on top again in 2009.
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Original post by Alex Ziebart
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